Relentless Awareness LLC
Brand Guidelines
The marks, colors, and type that keep us unmistakable — across every channel, client, and city we work in.
The marks, colors, and type that keep us unmistakable — across every channel, client, and city we work in.
Two marks, one identity. The primary lockup pairs the hand-drawn RA emblem with the Relentless wordmark. The emblem can also stand on its own as a compact, badge-like signature.
Primary lockup
EmblemThe mark lives in three colorways — red on white, white on red, and white on black. One combination is off-limits: red is never placed on black.
Red-on-black collapses contrast and muddies the mark. On dark grounds, always reverse to the white logo.
Give the mark room to breathe and never let it shrink past legibility. These are working minimums — when in doubt, add more space.
Lockup · 1.25 in / 120 px wideEmblem · 0.33 in / 32 pxBelow these sizes the brush texture in the emblem starts to break up. Use the emblem alone where space is tight.
Three colors, used with discipline: Relentless Red, black, and white. Red carries the energy; black and white carry everything else.
Three faces, three jobs. Each is tied to a specific kind of communication — match the type to the channel and the work stays consistent.
Specimens display in each brand face where it is installed locally; otherwise the nearest available substitute is shown. Always set final artwork in the named typeface.
The mark holds up when it's left alone. Don't redraw it, restyle it, or break the color rules.